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          3. 01 new brand

            w. select the best of the world wide web.

            Recognizing excellence through simplicity. It’s time to make things simple, to cut through the noise and focus on highlighting the essence of good design - we’re going minimal with a brand refresh. www. means the whole internet, w. is a summary, it shows the best.

            scroll
            02 applications

            adaptive and responsive

            A new versatile solution that adapts to any environment, allowing our brand easy recognition on digital, mobile and apps, as well as a making a clean and bold mark on the real world products that our community enjoys - like trophies, conference merchandise, books and certificates.

            03 typo

            classic typography

            It’s not about us, it’s about the achievements of the designers and developers. It’s about no frills, objective typography, it’s lowercase, bold and minimal - approachable whilst putting the spotlight onto the community and their talent.

            buy aper?u font here
            a a
            • Alfa Able Bravo Baker
              Aper?u (Light)
            • Charlie Charlie Delta Dog
              Aper?u (Light italic)
            • Echo Easy Foxtrot Fox
              Aper?u (Regular)
            • India Item Juliet Jig
              Aper?u (Medium)
            • Mike Mike November Nan
              Aper?u (Bold)
            • Quebec Queen Romeo Roger
              Aper?u (Black)
            04 colors

            electric colors

            The range will pop with bright and bold colors, a fresh, continually evolving color palate which adapts to the mood of the year.

            we used khroma for the palette
            • Pomegranate

              & Starship —

              The quick, brown, pomegranate, and starship fox jumped over the lazy dog.

            • Sunset Orange

              & Mint Tulip —

              The quick, brown, sunset orange, and mint tulip fox jumped over the lazy dog.

            • Mustard

              & Fuel Yellow —

              The quick, brown, dodger blue, and geyser fox jumped over the lazy dog.

            • Atol

              & Bright Turquoise —

              The quick, brown, keppel, and cruise fox jumped over the lazy dog.

            • Keppel

              & Cruise —

              The quick, brown, keppel, and cruise fox jumped over the lazy dog.

            • Iceberg

              & Persian Blue —

              The quick, brown, iceberg, and persian blue fox jumped over the lazy dog.

            • Lavender

              & Sidecar —

              The quick, brown, lavender, and sidecar fox jumped over the lazy dog.

            • Denim

              & Geyser —

              The quick, brown, dodger blue, and geyser fox jumped over the lazy dog.

            • Dodger Blue

              & Malibu —

              The quick, brown, iceberg, and persian fox jumped over the lazy dog.

            05 credits

            Big thanks to...

            We would like to show our gratitude to the following talented people who provided the inspiration and hard work for our brand refresh.

            Art Direction Awwwards Team Concept & Design Lesap & Isaac Leon Motion Not Real

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